Boutique Owner & Lady Boss Amy DeFauw

Hey, guys!!! We are for another Lady Boss Sunday!!! Nothing like reading about an incredible boutique owner to get your week off to a motivating start, right? I met Amy almost a year ago thanks to my wonderful friend, Cory. If you don’t remember, Cory and his mother run Designs on the Boulevard, one of my favorite shops in Geneseo. Amy was one of the wonderful people who put on the Tastemaker’s Tea event I attended last year. She has impeccable taste and had the most beautiful, gold silverware at the event.

Give my readers a fun, little intro about YOU.

Hi everyone!  My name is Amy DeFauw and I am the owner of Katsch. A lifestyle boutique located in Geneseo, IL. We carry a variety of products including women’s clothing, accessories, home decor & gifts.

I opened Katsch in the fall of 2015 and absolutely love it! My heart is in the retail industry. Prior to opening my business I spent 7 years as a Buyer at a major department store.  I truly value my time and experience at that company.  I worked with so many wonderful people, learned a ton about the retail industry and learned the value of working with people and being a professional. (“being a professional” may sound silly but trust me, it is VERY important).

While Katsch takes up the majority of my time & thoughts, life will soon change.  My husband and I are expecting our first child at the end of May.  A sweet little boy will soon fill our lives with so much joy.  I’m very excited but to be honest also a little nervous about balancing it all!

What are you the lady boss of and why is that special to you?

Katsch is special to me because it is the realization of a dream and proof you can do anything you set your mind to.

Do you have a mirror message (shoutout to the Lady Gang!)?

Work hard and be kind.

What has been the biggest struggle in your career up until now? What about your personal life?

My biggest struggle (both personally & professionally) was giving up a safe and secure job I loved & excelled at to start something completely new.  My husband and I made the decision to leave Wisconsin and move “back home” so we could be close to family.  At first the decision seemed easy, of course I want to to raise my children around our families.  Of course I want to see my nieces & nephews any day I choose.  That part was easy. Leaving was the hard part.  I built a life in Milwaukee.  A career I was proud of, friends I loved and and a culture I identified with. It took me over a year to finally work up the courage to quit my job, move home & begin the next stage of my life.

Looking back I know I made the right choice.  Change is never easy but I learned to look at the reason WHY I was making the change.  To me, family is number one so whenever I doubt whether or not I made the right decision I’m quickly reminded I did.  If your priorities are in line, everything else will fall into place.

Do you find being a woman in your expertise is hard? How do you overcome rough patches with men/women?

Being a woman in the retail industry is very common so I don’t find it difficult.  Whenever I face obstacles with others I remind myself to act as a professional & with integrity.  At the end of the day, regardless if you are right, it’s always best to take the high road.  Don’t let others drag you into the mud.

Do you use a planner? Which one?! How often?! Do you glam plan?

Yes, of course! I could not function without one! I use the Start Planner thanks to Miss FellyBee!  In my world each day is very different and I have so many little “to-do’s” it is easy to forget about long term goals.  The Start Planner is a great tool to keep you focused on long term goals while balancing  short term tasks. I’m afraid its not very glamorous though.

What do you do to relax and unwind?

Typically I pour a glass of wine and just hang out with my husband.  I’ve been on a wine hiatus for 6 months so I’ve been indulging in ice cream instead. 🙂

If you could give one piece of wisdom to my readers, what would it be?

Focus on the positive!  Surround yourself with positive people who lift you up and inspire you to be your best.  Keep moving forward and forget about the negative.  Jealousy and other negative external influences will always exist so it is important to focus on you and the positive things happening in your life.  Celebrate your accomplishments and those of others as if they were your own!

I hope you guys enjoyed getting to know Amy!

Keep up with all the fun things happening at Katsch!

You can follow us on

Facebook at

Instagram @shop.katsch

Shop online at

Store address: 113 N State St. Geneseo, IL

Photos are from Kristin Cadwallader of Bliss at Home! They look awesome.

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